Released on: September 30, 2008, 1:41 am

Press Release Author: Lara Slyfield

Industry: Software

Press Release Summary: Leading web analyst Intellitracker and digital marketing
specialist CommuniGator have agreed to work together to offer the first truly
integrated enterprise strength web analytics and email solution.

Press Release Body: This will provide clients with comprehensive closed loop
marketing through the inclusion of website visitor behaviour within email recipient
segmentation. The solution is expected to be released and deployed onto client sites
within the next 6 weeks.

Intellitracker provide the web analytics for a number of high profile UK websites
and are known for their visitor centric rather than just page-view oriented view of
analytics. Intellitracker Enterprise enables users to analyse visitor activity on a
segmented basis and to provide the resultant reports on-screen, via email or via
third party applications. Clients can set up, save and apply visitor profiles to any
report; for example, those visitors that came from a particular email campaign,
visited a particular part of the site but bought nothing. This information is often
passed to other applications for action. Up until now, however the setup process
needed to achieve this, although relatively simple, has always been client specific.

David Hudson, Commercial Director of Intellitracker explains, "This new integrated
solution will work out of the box and provide full closed loop email marketing
without the need for complex setup and configuration. This is a big step forward and
will, I believe, be very well received by marketing managers looking to maximise the
value of their web data. It’s no good having loads of data unless you can do
something with it. This solution does just that: it enables you to put your web
visitor data to work, improve your email campaign ROI and create real value”.

Lee Chadwick, Managing Director of CommuniGator adds, "CommuniGator places the power
of intelligent, personalised email communication in the hands of the marketer. The
addition of website visitor behavioural information to the mix will significantly
enhance email targeting and as a result improve email open and site conversion
rates. Making this available as an out of the box solution provides all of the
benefits without the need for complex setup”.

The two companies are combining their strengths in what is anticipated to be a very
successful synergy. Clients using the combined solution will be able to design and
deliver increasingly innovative and targeted email marketing campaigns and will reap
the benefits of improved open rates, click-throughs and site conversion.

Further information for editors:

Intellitracker Ltd was founded in 1997 and is based in London, United Kingdom. The
company develops and markets the Intellitracker Enterprise interactive business
intelligence suite and provides professional services in support of this.
Intellitracker Enterprise is recognised as one of the leaders in the field of online
analytics and is used by organisations including Daily Mail, Loot, Oxfam, and TUI.

CommuniGator was founded in 2005 and has rapidly become one of the leading email
marketing software providers in the UK. Hundreds of companies rely on CommuniGator
for on-demand, on-premise or fully managed email marketing solutions, including
companies such as British Sugar, Visit Britain, Aspire Technology, La Manga Rentals
and Jordans.


Web Site: http://www.intellitracker.com

Contact Details: Contact: Lara Slyfield, Marketing Executive
e: press @ intellitracker.com
t: +44 (0)845 680 1920